Commercial​

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The commercial is alive and well, even if most people fast-forward through them when watching recorded content. Time and time again, it has been proven that the right advertising campaign can steer a struggling company in the right direction.

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Take Snickers, for example. The company was headed toward financial trouble and needed a way to reconnect with consumers. After extensive market research, they launched the now-iconic "Snickers Satisfies" ad featuring Betty White, aired it during the Super Bowl, and saw their sales skyrocket.

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For this kind of marketing magic to happen, every element must be perfected—from the concept to the casting to the voice over. The tagline "You're not you when you're hungry" has become part of everyday conversation, proving just how powerful advertising voice over can be.

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That is the power of voice acting—the ability to capture emotion and leave a lasting impact in just 30, 15, or even 8 seconds!